1943 Betty Crocker Your Share - Wartime Meal Planning

January 27, 2013
I have another little booklet to share from General Mills, Inc. and Betty Crocker from 1943. 

The booklet is aimed at the woman of the house, doing their part for the war effort while keeping the household running smoothly.

The cover.

Tips to stretch the war rationed meat.

How to multiply eggs.

Extending cheese,

And Milk.

Save every bit of FAT that comes into your kitchen.

Calling all vegetables.

Fruit tips.

Making the most of cereal.

How to use syrup in place of sugar or with sugar.

Stretching your time.  (good even today)

Ration points and party ideas.

Back cover.

Just another glimpse of the past from Organized Clutter...

Thanks for reading my blog, Carlene

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  1. Oh Carline, this antique, vintage cook book from BC is a real treasure and she wasn't wrong!..it sure applies for today's hard economies, that many families are enduring! I loved the vintage images, so adorable! Thank you for your sweet and kind visit, I appreciate it so.

  2. Good Afternoon Carlene, I enjoyed read this booklet and was surprised to see so much nutritional information included.
    I noticed that it was advised for a woman to ask the butcher for bones and trimmings to make soup. This I do today with a ham hock.
    As Fabby said, this is applicable for today when people are having to be careful and watch their pennies. There is a lot to learn from this booklet.
    Thank you for showing us.

  3. Carlene,
    You have me curious!! I have a Betty Crocker Cook Book from when I first got married in the 70's.. I wonder what graphics it has inside....


  4. this was great, we could learn so much from the past!!!

  5. Wow, lots to learn and relearn from back in the day. I think we'll all need to be learning how to stretch our meals soon. Loved reading through all these. That's a great treasure, Carlene.
    Liz @ Quirky Vistas

  6. Carlene, Thanks for sharing another great booklet with us. I found it interesting that they showed how to substitute syrup for sugar which was scarce. Now everything is corn syrup, yuck!

    Fun read for sure! :) Pam

  7. Being born in 1937, I can remember when just about everything was rationed. I still have my ration book. My mama used to trade sugar stamps for shoe stamps with my aunts.
    My mama worked in an aircraft factory...she was an original Rosie.
    We saved the cans our food came in, mashed them flat and took them to a deposit of metal so airplanes could be made with it. So many things came to my mind, reading your post,...things I had almost forgotten about....

  8. You've got to wonder what they'd think of all the super-sized meals of today. Great piece of history!

  9. I love the vintage book. At a barn sale I purchased a whole box of vintage baking and cooking ephemera, so much fun. I wanted to thank you for stopping by my "grow your blog" post. Maybe you would want to go check some out yourself?
    Have a great week.

  10. Thank you so much for posting this. Not only is it great tips for today, but it works well for me as I was doing research on what would have been served for a party in the early 1040s. This gets me closer than most things I've come across. Also, I now understand some of the things that my mother did to make her budget stretch that seemed odd at the time. She would have loved this booklet.

  11. I just loved reading through that old book. How fantastic! I love old things...any and everything.
    Thanks for sharing!

  12. I love the illustrations on these! The "stretch the meat and the time"and the cow squirting milk at the farmer's wife are sooo fun. This was a fun post, and probably still some good tips. laurie

  13. Is this the full book or is there more? Seems to be missing the recipes.

  14. I looked for the book and found a free version. Go to Archive.org and download it. I'm going to start looking there for more OOP and pricey books! I think there are 52 pages.


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